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Spotify; The Company From the Perspective of a Marketing Student

Spotify’s mission is to “unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it” (2020). They have followed their mission statement through their strategic priorities and onto their results. Today, Spotify is the world’s most popular audio streaming subscription service with 345m users, including 155m subscribers, across 178 markets including Canada, Ecuador, Germany, Greece, Lebanon, Russia, Vietnam and so man more (Spotify, 2021). Continue reading Spotify; The Company From the Perspective of a Marketing Student